Every episode of Bon Sauce.

Everyone knows a walk clears the head; almost no one does it with their actual work. Kate Rhodes walked 286 miles, then built her consultancy around movement in nature. How being outdoors sharpens problem-solving and original thinking — and the simple habit of taking your problems for a walk.

Marketers get handed the mess after the decisions are made, then blamed when it doesn't work. Author Nick Richtsmeier joins Elliot to explain why real problems sit below the symptoms we keep firefighting — and how curiosity, not clever tactics, gets you to the root and a seat at the table.

The best branding can't survive a rotten culture behind it. Elliot and brand strategist Emily Monsell-Holden unpack what happens when what a business says on the outside stops being true inside — from Brewdog's implosion to why most company values aren't worth the wall they're printed on.

Every business feels the pressure to be posting — but should you be? The fallacy that social media is free, as well as the addictive design of the platforms, is what keeps us coming back. Elliot and Eliška discuss the question that actually matters, and how to use social without losing your soul.

An uncomfortable reality: a brand knocked up in a Word document that shows up consistently can beat a perfect brand that appears erratically. We chat about what consistency really means beyond "post more often", why Marmite has said the same thing since 1902, and what to do in the next 90 days.

Most founders think marketing is the problem, or the fix for it. Usually it's neither. It's the visible end of a business, so it takes the blame. But the thing that's actually broken almost always sits upstream, in strategy, operations, or a brand with no foundation under it.

Everyone tells you to pick a niche. Almost nobody tells you that the obvious ones — your city, your sector, your service — are usually the wrong ones. Turns out the niche you should've picked has actually been sitting in plain sight the entire time.

Every luxury logo, every startup, every corporate website has started to look the same — and the mood board is largely to blame. How taste became a feedback loop, why "good taste" is really just majority taste, and how to find something genuinely your own without losing your clients.

When the pipeline is empty, it's easy to say yes to whatever lands. But the wrong leads are more damaging than an empty calendar. Elliot and Eliška chat about why you keep attracting clients you don't want, how to say no without the panic, and the signals that pull the right clients in.

Are personas really a good lens for your marketing and branding strategy? Understanding your audience is key, but the way you go about it can influence how you show up for your audience.

It sounds great for the first six months. Then the budget's gone, nothing's moved, and you're wondering if they ever really listened. How to tell a consultant who understands your business from one who's just telling you what you want to hear — plus the question that gives the game away.