EPISODE 11

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27 min 15 sec

The path forward: How movement will help solve your biggest problems

Everyone knows a walk clears the head; almost no one does it with their actual work. Kate Rhodes walked 286 miles, then built her consultancy around movement in nature. How being outdoors sharpens problem-solving and original thinking — and the simple habit of taking your problems for a walk.

Listen on Spotify

Listen on Spotify

Listen on Spotify

Key ideas & takeaways

Belief isn't the barrier, it's habit — everyone agrees a walk helps, then defaults to showing up and opening the laptop. Post-COVID we briefly embraced the daily walk, then let return-to-office bury it.

Two things are working at once — being in nature, away from screens and noise, lifts problem-solving; moving in it lifts ideation. Combine them and a walk does both jobs at once.

Get people out of the four walls — brand values on the wall and named meeting rooms all steer a conversation. Kate's low-stakes "let's just chat, not call it work" walk gets clients far more open about what's really going on.

Noticing is a skill nature trains — trees, spider webs, reading a map across open moorland. Novelty and a bit of navigation light up the brain, which is the same muscle as paying proper attention.

Movement counters the flattening of AI — tech pulls everything toward generic, left-brain sameness. Getting outside restores the right-brain noticing and original thought we're at risk of outsourcing.

Timestamps

  • 00:00 — Intro

  • 00:57 — From market research to House of Comms

  • 03:09 — The walk that changed everything

  • 07:58 — We know walking helps, so why don't we?

  • 09:13 — Kate's process: getting clients outdoors

  • 14:14 — Creativity as divergent thinking (the 10%)

  • 17:15 — Noticing, navigation and the AI problem

  • 22:18 — Secret Sauce

Shownotes

Links

Get in touch

Got a branding or marketing pain point? Email us: bonsauce@bon-creative.co.uk

Elliot - Bon Creative

Eliška - Light Sauce Studio

Eliška's Instagram: @eliskahsk


Bon Sauce Podcast is a Hidden Duck Studio production 𓅭

Transcript