EPISODE 11
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27 min 15 sec
The path forward: How movement will help solve your biggest problems
Everyone knows a walk clears the head; almost no one does it with their actual work. Kate Rhodes walked 286 miles, then built her consultancy around movement in nature. How being outdoors sharpens problem-solving and original thinking — and the simple habit of taking your problems for a walk.
Key ideas & takeaways
Belief isn't the barrier, it's habit — everyone agrees a walk helps, then defaults to showing up and opening the laptop. Post-COVID we briefly embraced the daily walk, then let return-to-office bury it.
Two things are working at once — being in nature, away from screens and noise, lifts problem-solving; moving in it lifts ideation. Combine them and a walk does both jobs at once.
Get people out of the four walls — brand values on the wall and named meeting rooms all steer a conversation. Kate's low-stakes "let's just chat, not call it work" walk gets clients far more open about what's really going on.
Noticing is a skill nature trains — trees, spider webs, reading a map across open moorland. Novelty and a bit of navigation light up the brain, which is the same muscle as paying proper attention.
Movement counters the flattening of AI — tech pulls everything toward generic, left-brain sameness. Getting outside restores the right-brain noticing and original thought we're at risk of outsourcing.
Timestamps
00:00 — Intro
00:57 — From market research to House of Comms
03:09 — The walk that changed everything
07:58 — We know walking helps, so why don't we?
09:13 — Kate's process: getting clients outdoors
14:14 — Creativity as divergent thinking (the 10%)
17:15 — Noticing, navigation and the AI problem
22:18 — Secret Sauce
Shownotes
Links
Get in touch
Got a branding or marketing pain point? Email us: bonsauce@bon-creative.co.uk
Elliot - Bon Creative
Eliška - Light Sauce Studio
Eliška's Instagram: @eliskahsk
Bon Sauce Podcast is a Hidden Duck Studio production 𓅭